As one of the core theme exhibitions of the Jiuzhou Auto Ecological Expo, the 2025 Shenzhen Modified Car Show was held at the Shenzhen International Convention and Exhibition Center from February 28 to March 3. This exhibition takes “intelligence, innovation, and ecology” as its core concept, covers an exhibition area of 420,000 square meters, and brings together more than 5,600 brands and more than 120 vehicle manufacturers from around the world. It is the largest and most comprehensive automotive modification and ecological event in Asia.
Core highlights
1. Modified cars and technology feast
◦ Showcase the world’s top modified models, including luxury customized cars, new energy modified cars, performance kits and personalized parts.
◦ Focus on the trend of intelligent modification, including AI virtual modification system, intelligent driving assistance technology and other cutting-edge applications.
2. Covering the entire industry chain
◦ Covering the entire chain of “pre-installation technology + after-installation services”, including smart accessories, power upgrades, lightweight materials, automotive electronics, etc.
◦ A special “Car Culture and Car Play Scene” exhibition area is set up, integrating track experience, modification workshops and car friends’ gatherings.
3. Industry exchanges and competitions
◦ More than 60 international summits and forums were held at the same time to discuss the standardization, technological innovation and globalization trends of the modification industry.
◦ Modified car selection competitions, car music carnivals and other activities were held, attracting more than 300,000 professional buyers and car enthusiasts to participate.
Featured Exhibition Areas
• Intelligent Driving and New Energy Technology: Displays autonomous driving technology, new energy modification solutions and environmentally friendly material applications.
• The collision of tradition and trend culture: Combining Chinese-style modification design with international popular styles (such as Rocket Bunny and Ins style).
• Interactive Experience Area: Provides immersive activities such as virtual test drives, modification simulations and car model signings.
Industry impact
The exhibition connects upstream and downstream enterprises in the industry chain with end consumers through the “B2B2C” model, promoting the standardized development of modification culture. Its international platform helps the Chinese modification industry to integrate with the global market, strengthen technology research and development and resource sharing, and become an annual industry benchmark.
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